Menu
Rachael Toohey Fitness
Creating strong bodies, and stronger minds
Starting with a goal of helping women physically transform, and helping them transform mentally too, Rachael Toohey Fitness is all about relighting womens’ lost fires, and we were happy to help her craft that igniting spark.
- 0438 141 977
Visit website
Rachael Toohey Fitness
Creating strong bodies, and stronger minds
Starting with a goal of helping women physically transform, and helping them transform mentally too, Rachael Toohey Fitness is all about relighting womens’ lost fires, and we were happy to help her craft that igniting spark.
Project
OVERVIEW
Starting with a goal of helping women physically transform, and helping them transform mentally too, Rachael Toohey Fitness is all about relighting womens’ lost fires, and we were happy to help her craft that igniting spark.
Transforming people’s lives is no easy feat—it required a lot of moving parts, and we were stoked to be on the ground floor. Lethal partnered with Rachael to craft a bespoke website, eBook series, EDM campaign and supercharged SEO copy to help spread the good word.
Deliverables
Website Design & Development
UI & UX Design
Responsive Design
Custom WordPress
SEO
The
Challenge
Rachael Toohey Fitness is not like your run-of-the-mill fitness program. Instead, it is a two-pronged mission—one part health, nutrition, and fitness, and the other focused on mindset, coaching, and motivation.
We knew from the outset that highlighting this unique duality had to be a core of every asset we crafted for Rachael.
Our
Solution
Sit down with Rachael and you’ll realise she has a lot of valuable wisdom to share—and so we wanted to direct the spotlight to this.
This meant crafting bespoke, value-driven, SEO-friendly copy that helped people find, understand, and absorb Rachael’s program, advice, and tips.
The
BREAKDOWN
Minimalist magic
The risk with an information-dense website? Is clutter. So we knew we had to pair our copy-first approach with an ultra-clean and polished look. This meant sharp serif fonts, beautiful neutral tones, and minimalist graphics.
On brand, always
Rachael’s digital journey doesn’t end at her website—her clients also get to follow a full journey of email nurturing and eBooks. To make that journey feel seamless, we designed all facets in tandem to ensure that each felt uniquely branded to Rachael.
SEO friendly
A beautiful website is moot if nobody can find it! That’s why we took the utmost care to research key terms for her audience and embed these in the copy throughout her website to make Rachael’s website a top search result, every time.
Client
TESTIMONIAL
"I loved working with Lethal Digital for my website design and build. Very professional service and Lee was great to work with and brought my vision to life. Would recommend for all ? Thanks so much Lethal Digital, I appreciate your expertise."
Rachael Toohey
Explore more
SUCCESS STORIES
Harvey James
The talented team at Harvey James have been shaking up the talent management scene since 2016 and we were delighted to give them a fresh new look to compliment their ever-growing biz.
Healthy Power Meals
The team at Healthy Power Meals have one mission: To connect the people of Perth to easy, delicious, healthy meals. And as a team of dedicated foodies, Lethal was all too happy to make this dream a reality.
Ready to get started?
Us too.
Get a Free Quote from Lethal Digital Today!
get a free quote
